Opened search volume posted its sixth straight month of YoY growth in February.

The growth was a modest 2%, perhaps a frustrating number given January’s 26% YoY gains. Still, the numbers have to be viewed as a positive, as modest linear growth will create more market wins if it continues to sustain in the way it has.

As an illustrative point: Since the market began its monthly string of posting YoY growth in September 2023, opened search volume is up 11% over the previous period (September 2022-February 2023).

Those are the types of figures the market is more accustomed to and can fuel a sense of optimism.