Closed search volume dropped 5% month over month in January, but grew 5% year over year.

  • While we shared open search volume trends last week, closed search trends have much more year-to-year variability in January.
  • For the last two years, January’s YoY closed search trend has been a predictor of the year’s closed search trend with the rate of change being within 1.5 raw percentage points.
  • For the last year, closed search volume has been very steady, with little month-to-month variance.